How to Refine Your SEO Strategy If Your SEO Agency Doesn’t Deliver As Expected

A good SEO agency Adelaide will be transparent about what you want from their services. However, it would help if you were realistic about your expectations, as the field of SEO isn’t always straightforward. Some techniques might not be as effective as you had hoped, and if you fail to achieve your goal, you can use them as an opportunity to refine your SEO strategy.

Optimisation of your website’s architecture

SEO agency AdelaideOptimisation of your website’s structure is critical to improving the user experience and search engine performance. When the architecture of your site is clear, visitors can navigate it quickly, and it is easier for search engines to find pages and content relevant to their search queries. Conversely, poor information architecture can drive traffic away from your site and reduce engagement.

Website architecture refers to the way your pages are linked together. A good website architecture will make it easy for customers and search engine bots to find and index your site’s pages. Moreover, a well-designed architecture will help visitors navigate the site easily, increasing the likelihood of conversions. Contact an SEO agency Adelaide.

Removal of duplicate content

Duplicate content is a severe problem for any website, and Google has a system to identify and punish it. It downranks websites that have duplicate content. Having multiple copies of the same page wastes your crawl budget and decreases your rankings. For example, if you sell a product, you may have several product pages, each with a different description. To avoid this problem, specify the correct content on each page.

There are many methods to deal with duplicate content. One option is to use the rel=canonical attribute to tell search engines that a particular page is a copy of a specific URL. This way, when users search for the same content, the search engines credit the relevant URL.

Optimisation of thin content

One of the most common causes of thin content penalties is duplicate content, so if you have a thin content penalty, the best solution is to remove the thin content and replace it with fresh content. While this may be a slow process, it is better than no action. Otherwise, you will risk having thin content removed by Google.

It is often done by adding a page to the index or the search engine’s database. A page added to this index is then added to the search results. However, when you own an ecommerce site, you may have thin content on certain pages. Examples of this are product filter pages that list random product attributes. To counter this problem, you can add blog content to your site.

Outreach to search engines

Outreach to search engines is an essential component of effective search engine marketing. The process involves developing content that targets relevant publishers. Several elements contribute to the success of outreach campaigns. These elements include the quality of content, targeting the right publishers, and creativity. Once these practical elements are in place, the next step is to evaluate the results and traffic generated by each outreach campaign.

The process should adhere to best practices in link building. It should identify your Target Audience and Market and target the right publishers.

Monitoring results

One of the most recommended tools for monitoring SEO results is Google Analytics. By using it, you can set alerts for specific percentages of traffic decrease or increase. Google Analytics also automatically compares results over time so that you can monitor any long-term changes in performance. You can also track SEO results using SEMrush and Moz’s Rank Tracker. You can also check your site’s keyword rankings using Google Search Console. 

Choosing an SEO agency is crucial to ensure that your website gets the exposure it deserves and achieves the desired business results. However, it would be best if you were wary of companies that promise unrealistic results or make unrealistic guarantees. SEO is a process in which companies cannot control search engine algorithms. A good SEO company will be able to tell you whether or not their approach is working or not by reading online reviews or case studies. It would be best if you also read customer testimonials.